showcase
Choi Jeong-hwa

Choi Jeong-hwa's work is ‘loud, communicative, absurd, political and radical’.

Born in Seoul in 1961, he responds with ironic sharpness to the social shifts that Korea has undergone since its complete democratisation in 1988. For the shop window, he draws on the pool of ideas from his own site-specific installations and combines them with traditional Korean cliché images: Whether colourful lotus lamps, Buddhist relics or two pig heads illuminated from within amidst fruit and flowers, the originally spatial work becomes part of a complex photomontage that suggests a deceptive lightness between the grotesque and the provocative.

Further works by Choi Jeong-hwa were presented in the exhibition ‘Elastic Taboos’ at the Kunsthalle Wien in the MuseumsQuartier.

public space karlsplatz

Karlsplatz is taken over by the Kunsthalle Wien. Every six months, the sculpture and shop window relate to the location, and every quarter, artists programme the illuminated strip on the project space building with LED-generated light and lettering images.